ArthroCare needed a unified, cohesive brand image that spanned business units as well as all product lines. Driven by a new manifesto entitled We Have a Different Perspective, the visual direction for the new brand combines an elevated and all-seeing point of view on both ArthroCare employees and patients as well ...
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ArthroCare occasionally promotes new product launches and technological advancements through print advertisements in select trade publications. Within each campaign, I would strive to find visually fresh ways to express the product’s value—all the while staying within the brand look and feel.
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The Livestrong Foundation is a nonprofit organization that provides support for people affected by cancer. This work was part of a general awareness campaign that included print and web banner executions.
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Designed to run in Teradata’s partner trade publications, the ads aimed to increase awareness that, together with their partners, Teradata is the leader in helping their customers succeed in the complex and dynamic business environment of data warehousing.
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